Automobile Intelligence, A 'revolution' That Does Not Allow Bloodshed
Apr 17, 2024
Written by Windsor Editor / Huang Dalu Design / Shi Chao
On the one hand, the heads of major car companies are sparing no effort to promote intelligent iteration to improve user experience. On the other hand, this year's car market is experiencing unprecedented volume. The inability of car companies to come up with differentiated products means that they are likely to miss the opportunity to enter the poker table later.
In order to stay on the poker table, a competition for intelligent equipment is underway. Chip computing power, the number of lidars, the number and size of screens, and the number of cities where smart driving can be used have all become competition among major car companies. match point.
At the same time, as cars transform from transportation vehicles into large mobile smart terminals, all kinds of fancy functions appear on smart cars.
The steering wheel turns into a game controller, and the big screen turns into a movie theater. The attributes of the car's third living space are highlighted, but the essence of transportation is ignored. Just trying to please people, not protecting them.
In this impetuous era, it seems not easy to slow down. Fortunately, there are always sober companies in the industry. Like Guangqi Honda, they always remain in awe when facing automotive products that are closely related to the lives of traffic participants, because they We firmly believe that building a car requires long-termism. Intelligence is by no means equal to entertainment, and safety cannot be ignored in pursuit of speed.
Everything is safety first
There are thousands of roads, safety comes first.
With the rapid advancement of intelligence, news about some smart cars suddenly losing control often appears in the newspapers. Defects in the autonomous driving system, driver errors, and technical failures can lead to the loss of a life at any time. It is true that automobile intelligence is a revolution, but it is a revolution that does not allow bloodshed.
Adhering to people-oriented intelligent technology, Guangqi Honda has put forward the safety vision of "zero traffic accident deaths". In order to achieve this goal, Guangqi Honda continues to upgrade new smart driving technologies. Different from product design concepts that focus on the expansion of entertainment functions, Guangqi Honda has always paid more attention to driving safety and protected safe travel with intelligence.
Guangqi Honda's safety-first Honda SENSING 360 "Safety Super Sense" intelligent driving assistance system uses a forward-looking sensor camera and 5 millimeter-wave radars to achieve 360-degree surrounding sensing, comprehensive coverage of visual blind spots, and active avoidance The risk of accidents is reduced while driving load is reduced.
Today, this system has been installed on GAC Honda's 11th-generation Accord, new-generation Haoying and other models, and has received praise from many users and industry media.
Honda SENSING 360 brings 5 major new functions, including 3 major new functions in terms of accident suppression, including CMBS anti-collision intelligent protection that enhances the ability to protect pedestrians and vehicles when meeting at intersections, and when the system detects that there is something ahead. The FCTW Crossing Prophet will issue an early warning for lateral vehicles and other passing objects (within a speed of 90km/h) that pose a risk of collision, and the LCCM Lane Changing Guard will actively avoid the risk of side and rear collisions.
In addition, the system also includes two new functions to reduce operating load. Among them, ALCA lane change intelligent driving can automatically determine the best time to change lanes, assist the driver in steering wheel operation and complete lane changes; ACC Corner Speed Assist corner intelligent driving The driver can identify the curvature of the curve ahead and control the vehicle speed to reduce in advance to a level suitable for cornering, helping the driver enter and exit the curve smoothly and safely.
Say goodbye to smart futures.
It is worth mentioning that Honda SENSING 360+, with further upgraded software and hardware functions, will be installed on the Accord model for the first time in the world in 2024, helping GAC Honda achieve zero traffic accident deaths in 2050.
At a forum not long ago, Li Xuyang, co-founder and CEO of Scion, put forward a point of view, "In the process from assisted driving to autonomous driving, European car manufacturers and customer groups are long-termists, and China may now be a middle country. Short-termist."
His reason is that the real problem faced by many domestic car companies is to survive first and rack their brains to add some intelligent functions. It is difficult to consider the problems after five years.
Many car companies suffer from "intelligent anxiety" and rack up configuration costs. Regardless of whether it can be realized or not, the hardware must be installed on the car first, and then the functions can be slowly added to the car through OTA. In other words, for a long time, car owners did not enjoy those so-called beautiful functions.
Under the excessive publicity, many car owners are paying for the future. Taking lidar as an example, industry insiders revealed that this configuration, which can cost up to tens of thousands of yuan, has the same function as millimeter-wave radar in most cases. It is a "device" to highlight the high-end and intelligent nature of the brand. ".
Compared with intelligent "futures", Guangqi Honda has brought a new Honda CONNECT 4.0 intelligent guidance interconnection system. All functions are immediately available in the car, and everything is centered around peace of mind and convenience.
The new intelligent guidance interconnection system uses the latest AI technology. The system can achieve more comprehensive protection of people, vehicles and the environment. It integrates the cockpit environment control system, DMC driver status perception system, large head-up display system, and streaming media rearview mirror. , real-scene navigation and a series of new technologies.
Before departure, the system collects environmental information such as weather, natural disasters, and real-time traffic conditions, and combines it with intelligent algorithm analysis to predict potential risks in advance and plan appropriate travel routes for customers. At the same time, combined with the set route, the system will actively recommend the use of Honda SENSING "Safety Super Sensing" driving assistance and active safety systems, and can provide guidance on the use of corresponding functions.
In addition, the real-life navigation function accurately matches the real road environment with navigation information, allowing drivers to observe road conditions more intuitively, avoid driving risks, and assist in safe driving.
During driving, Honda CONNECT 4.0 also supports voice recognition function. Drivers can control various functions of the vehicle through simple voice commands, such as adjusting the air conditioning temperature, switching music, etc. This allows you to focus more on the road while driving and improves safety.
In addition, through smartphones, car owners can conduct vehicle health checks, fault prediction and diagnosis, and prevent problems before they occur. Moreover, through the accumulation of data, the accuracy of vehicle detection can be continuously improved, enabling advance prediction, avoiding risks, and protecting vehicle health.
After each trip, the system will generate and send a safe driving report, including vehicle health status, use of Honda SENSING safety driving assistance functions during the trip, driving risk behavior records, etc., to achieve safety visualization and provide safe driving guidance for future trips.
At any time, the essence of a car is a means of transportation. There are no shortcuts on the road to building a car. Whoever can put down the effort to provide consumers with a safe, secure, and realistic smart driving experience is likely to take the lead in the second half of the smart competition. Guangqi Honda understands this.
Stick to quality and build cars
In the period of rapid development of automobiles, in addition to enterprising spirit, the most important thing is the awe of car manufacturing.
As early as 1999, the Accord, which had just become domestically produced, won first place in Honda's global quality evaluation with very strict selection standards. In December 2004, in the China Passenger Car Quality Report released by J.D. Power Asia Pacific, the Accord, Odyssey and FIT were also rated as the best quality models in their respective classes.
Since 2019, GAC Honda has continued to "dominate" the J.D. Power China New Car Quality Study (IQS) rankings. In 2023, it ranked first among joint venture brand automobile manufacturers in value retention rate with a value retention rate of 57.15%.
In 2023, Guangqi Honda's cumulative sales will exceed 10 million vehicles, ushering in a milestone moment. The most critical reason for achieving such results is that no matter how the market trends change, Guangqi Honda always pursues technological leadership and always insists on bringing users car value that exceeds expectations.
"We will practice the quality standard of 120% qualification rate and the three no's principles of 'no accepting, no manufacturing, and no outflow of any defective products', forge products with first-class reliability and durability, and build cars that users can rest assured of." GAC Honda said that only by "remaining constant amid change" can we avoid losing ourselves in the tide of change.
Shopping malls are like battlefields, and the rapid development of the Chinese market tests each company's innovation, pressure-bearing and adaptability. With decades of value accumulation, Guangqi Honda has always adhered to the principle of "making the most reliable cars for users/the most reliable company for society". This is a brand that has built cars with decades of ingenuity and awe for car manufacturing.
In the future, GAC Honda will continue to enhance its competitiveness based on the three new technologies of new smart manufacturing, new smart driving, and new smart mobility, maximize the resources and platforms of both shareholders, strengthen localized development close to the market, and continue to tap new momentum for the company. Regardless of the changes, Guangqi Honda believes that only by taking safety as the bottom line can we transcend the cycle and better embrace the future.
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