Auto Show Season, Big Shots Say | Mazda President Katsuhiro Maori: More Pure Electric Models Will Be Launched In China, And The Electrification Process Will Be Adjusted According To Demand
May 06, 2024
"After the launch of MAZDA EZ-6, we will continue to launch more new cars into the Chinese market in the future." Katsuhiro Mao, chairman, president and CEO of Mazda Motor Co., Ltd., said in an interview with a reporter from the "Daily Economic News", "The electric SUV field in the Chinese market is very popular, so for the second (new energy) model, we want to launch an SUV model."
Picture source: Picture provided by the company
The reporter learned that at the Beijing Auto Show, Changan Mazda's first electric sedan and the joint venture brand's first electric model based on a pure electric digital platform, the MAZDA EZ-6, made its global debut. The new car will provide both pure electric and extended-range power. This power model will be mass-produced at Changan Mazda's Nanjing plant.
According to Maolong Katsuhiro, the current customer demand in the automobile market is also changing towards hybrid, plug-in hybrid and other models. In the future, Mazda will also provide models equipped with corresponding technologies based on the needs of these customers.
The EZ-6 model will be launched within this year
Whether in the era of fuel vehicles or in the current wave of electrification and intelligent transformation of the automobile industry, joint venture car companies have never been absent. Faced with the wave of global new energy transformation, Changan Mazda is no exception.
Faced with the current demand from Chinese consumers for new energy models, Changan Mazda also launched the MAZDA EZ-6 model at the Beijing Auto Show. It is reported that the EZ-6 body has an axle-load ratio of 50:50, and is equipped with a 14.6-inch high-definition LCD touch screen. It is equipped with Qualcomm Snapdragon 8155 chip and is equipped with a number of intelligent assistance systems to meet different smart driving scenarios.
Picture source: Picture provided by the company
Maolong Katsuhiro said: "This model will be launched within 2024. In the future, Mazda will strengthen cooperation to jointly meet challenges and launch a new round of offensive in the Chinese market."
The reporter noticed that after the EZ-6's global debut, the concept model of Changan Mazda's second electric vehicle, MAZDA ARATA, also made its debut at the Beijing Auto Show. According to the plan, the electric SUV developed based on this concept car will be mass-produced and put on the market in 2025.
However, Maolong Shenghong said that the concept car is currently in the research and development stage, and it can only be guaranteed that the shape of future mass production will be closer to this concept model. "In the future, Mazda will also join hands with Changan Automobile to launch the third and fourth new energy models." Maolong Shenghong said.
According to the previous research report "Towards 2030: Development Pattern and Prospects of the Global New Energy Vehicle Industry" jointly released by China Electric Vehicle 100 and McKinsey, the global new energy vehicle market will still maintain rapid growth in the future. By 2030, the global passenger car market will be The market size is expected to exceed 80 million vehicles, of which the penetration rate of new energy will reach about 50%, but regional differences will become increasingly obvious.
It is worth noting that since the beginning of 2024, many global car companies have reported news of adjusting their electrification process. In an interview with reporters, Maolong Katsuhiro also admitted that the biggest challenge Mazda faces in its future global strategy is the constant updates and changes in the corresponding laws and regulations in various countries. Similar to the development speed of pure electric vehicles, countries are also different. Especially in the United States and other countries, the trend is declining or slowing down.
Based on this, Maolong Katsuhiro said that Mazda's electric vehicle strategy will be adjusted accordingly according to the development speed of demand for electric vehicles in each country.
However, regarding the Chinese market, Mazda has repeatedly emphasized to reporters that it will increase investment in electrification in the Chinese market.
Maolong Shenghong said, "China is different from other markets in the world. New energy is developing very rapidly, especially now that many new users are not very interested in internal combustion engines. Based on the development trend of the Chinese market, we will make full use of our partner Changan Automobile With its advantages in electrification and intelligence, as well as Mazda's design and process advantages, it plans to launch multiple models into the Chinese market in the future."
Although the development trends of electrification in the global market are different, and the processes of various countries have also undergone different changes, Mazda believes that the Chinese market is the fastest developing electrification, and the Chinese market has a development trend with its own characteristics.
Based on this, the reporter also learned from the interview that in the future, Mazda will continue to research and develop internal combustion engine technology while promoting new energy transformation. "For Mazda, facing 2030, regarding the proportion of global electric vehicle sales in the future, Mazda's overall proportion has been initially set in the range of 25% to 40%." Maolong Katsuhiro told reporters.
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