Chinese Brand New Cars Unveiled At Bangkok International Motor Show

The 45th Bangkok International Motor Show officially opened to the public on March 27 and will last until April 7. The Bangkok International Motor Show is the largest auto show in the ASEAN region. With the theme of "Pleasant Travel Experience", this year's auto show attracted 49 automobile brands from many countries and regions to participate in the exhibition. More than 20 new models made their debut, demonstrating the advancement of the automobile industry. The latest technology and development trends. Many Chinese car companies launched their first models or new products, which became a highlight of this auto show. Chinese automobile companies and regional partners are actively expanding cooperation to jointly promote the sustainable development of the automobile industry.

Rich products to meet the diverse needs of the audience

The reporter walked into the exhibition hall of the Muangthong Thani International Convention and Exhibition Center in Bangkok, the capital of Thailand, and saw many viewers carefully checking the appearance and interior of the car to experience the unique new functions.

Piana, executive assistant to the CEO of the organizer of the Bangkok International Auto Show, told reporters that due to the significant increase in the number of car companies applying to participate in the exhibition, the exhibition area of this auto show has expanded from the previous 60,000 square meters to 76,000 square meters. "Exhibition Halls 1 to 3 display traditional cars, and the newly added Exhibition Hall 4 displays RVs, luxury campers, classic cars, motorcycles, etc. Each exhibition hall has distinct characteristics, which can better meet the diverse needs of the audience and enhance the attraction of the exhibition. and ornamental."

Walking into the newly established Exhibition Hall 4, the reporter saw that there are multiple themed experience areas where visitors can have a deeper understanding and experience of different types of car culture. In the RV life experience area, visitors can not only learn about the design and functional configuration of different types of RVs, but also simulate driving and experience RV life.

Some ingenious product designs bring convenience to users with different needs. Honda showcased a miniature electric scooter, inspired by a trolley suitcase. The electric scooter can be easily folded into the size of a suitcase, making it easy to carry and store. Another electric wheelchair is equipped with self-developed balance control technology, which can automatically maintain balance and control direction through gestures, providing a better travel experience for people with disabilities.

In the electronic racing area, spectators can drive a high-precision simulator with specifications equivalent to those in FIA competitions and experience racing control scenes in the virtual world. Professionals in the exhibition area also provided specialized coaching guidance, allowing visitors to have a deeper understanding of motorsports and experience the fun and challenges of racing driving.

China's smart cars and electric cars attract widespread attention

Chinese car companies have launched a number of the latest models with remarkable intelligent and electrified features, attracting many audiences to stop and experience them.

As an important pickup truck market in the world, Thailand sells more than one million pickup trucks every year. Great Wall Motors' (23.860, -0.05, -0.21%) smart pickup truck "Shanhai Pao" made its debut at this auto show and started pre-sales, attracting many pickup truck enthusiasts. Great Wall Motor Thailand Executive Director of Marketing Nalong said: "This product has a 2.0L hybrid engine and multiple driving modes. It is the first and only hybrid pickup truck model in the Thai market and will bring customers a new driving experience. "

GAC Aian's pure electric SUV "Haobin HT" also attracted widespread attention, and its unique gull-wing door design amazed the audience. "Details show strength, and unique design increases popularity." Ataporn, editor-in-chief of a Thai automotive professional media, commented. The relevant person in charge of GAC Eon Thailand said that Eon will build a 15-kilometer radius charging network covering Bangkok and five neighboring provinces, and plans to build 100 fast charging stations by 2028 to provide users with more convenient charging guarantees. At the same time, Aion will also cooperate with GAC Research Institute to set up a Thai R&D office in April this year to speed up localized R&D and better respond to market demand.

At the SAIC MG booth, the new right-hand drive version of the electric sports car MG Cyberster made its debut in the Thai market. The booth also launched the MG5 Pro model, which adopts an ultra-wide body and low-profile design, an undercut grille and a distinctive grille shape, showing its fashionable features. Apon, a Thai college student, told reporters that Chinese-made electric vehicles are not only technically superior, but also stylish in appearance, and are favored by young people.

Xpeng Huitian demonstrated the Traveler X2 flying car. The flying car is shaped like a water droplet and is equipped with multiple technologies such as autonomous driving, radar ranging, and obstacle avoidance. The entire aircraft adopts a full carbon fiber structure, has a maximum load of 160 kilograms, a flight speed of up to 130 kilometers per hour, a flight altitude of up to 1,000 meters, and a sustainable flight of about 25 minutes. Staff told reporters that this electric flying car can alleviate traffic congestion, reduce environmental pollution, and provide people with diversified travel options.

"China's new energy vehicles provide Thai consumers with diverse choices and promote the diversified development of the Thai auto market." said Bachin, President of the Bangkok International Motor Show.

China and ASEAN automotive industry cooperation has strong momentum

In recent years, the ASEAN automobile industry has developed rapidly and has become the sixth largest automobile market in the world. Relevant statistics show that the total sales volume of the Southeast Asian automobile market in 2023 will be approximately 3.37 million vehicles, and it is expected to be close to 4 million vehicles by 2025. With the implementation of the Regional Comprehensive Economic Partnership Agreement, the development of the ASEAN automobile industry will usher in new opportunities.

Chinese automobile brands continue to tap into the Southeast Asian market. In Indonesia, Chery New Energy Vehicle OMODA E5 was officially launched in February this year. This is the first time Chery New Energy Vehicle has been released overseas. The Air ev pure electric model launched by Wuling Indonesia will sell more than 10,000 units in 2023, accounting for about half of Indonesia's new energy vehicle market segment. In Malaysia, after Geely acquired the Malaysian domestic car brand Proton, it released Proton's first new energy vehicle model, the X90, in May 2023. Great Wall Motors is cooperating with local companies in Malaysia and plans to set up a factory in Malacca this year to produce and assemble new Great Wall cars. In Thailand, more than 76,000 pure electric vehicles will be newly registered in 2023, a significant increase from 9,678 vehicles in 2022, accounting for approximately 9% of national car sales. Among them, Chinese brands account for 80% of the new energy vehicle market. In 2023, BYD Atto 3 ranked first in Thailand's new energy vehicle market with sales of 19,200 units, with a market share of over 25%.

At this auto show, many Chinese automobile companies will also hold press conferences to introduce development results and sign strategic cooperation agreements with partners in ASEAN countries. Utamote, president of the Thai Electric Vehicle Association, said that in recent years, the brand awareness and quality recognition of China's new energy vehicles have increased rapidly, and the market price is also quite attractive, with a selling price of 1 million baht (approximately 200,000 baht). There are more and more optional brands of new energy vehicles within RMB (RMB). As the after-sales service system becomes increasingly complete, consumers' willingness to purchase is also increasing.

Piana told reporters that not long ago she went to observe the production workshop of China GAC E'an. Unlike the car production workshop she imagined, the workshop was very quiet and orderly. "A low-noise working environment is not only very beneficial to workers' health, but also reflects the increased environmental awareness of the entire industry." She hopes that more Chinese car companies will bring advanced technologies and concepts to Thailand and other ASEAN countries to help regional countries' automotive industries achieve sustainable development. Continuous development.

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