Towards Newness, Upwards And Development, Dongfeng 2024 Will Attack Again

On March 4, the second session of the 14th National People's Congress and the second session of the 14th National Committee of the Chinese People's Political Consultative Conference were held. In the 75th anniversary of the founding of our country, this year is also a critical year for achieving the goals and tasks of the "14th Five-Year Plan", fully, accurately and comprehensively implementing the new development concept and promoting high-level scientific and technological self-reliance and self-reliance.

 

As an important part of my country's "digital intelligence" reform and development, the automobile industry has always played a key role in the two sessions. Representatives of major automobile companies have actively made proposals and suggestions on topics such as new energy, intelligence, carbon emissions, and safety. Among them, Dongfeng Motor, which has always regarded "fighting for the first place and being a good national team" as its mission, has made breakthrough progress in the new energy transformation and upgrading stage in recent years.

 

Outstanding Achievements In New Energy Transformation

 

The past year was the first year for the comprehensive implementation of the spirit of the 20th National Congress of the Communist Party of China. Even in the face of an extremely complex international environment and the arduous and arduous tasks of reform, development and stability, the country's main economic and social development goals for the year were still successfully completed. Solid steps have been taken to comprehensively build a modern socialist country.

 

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and conscientiously implementing the spirit of the Central Economic Work Conference and the Meeting of Leaders of Central Enterprises, Dongfeng Motor will fully, accurately and comprehensively implement the new development concept, adhere to and strengthen the party's overall leadership, and deepen and expand the theme educational outcomes.

 

Under the blowout and impact of new technologies in the automobile market, Dongfeng Motor is comprehensively carrying out the "Three Years of Transformation and Upgrading Action" for new energy, and has implemented a series of strategies such as the "Leap Action" for new energy for passenger cars and the "Leap Project" for new energy. deployment, and continue to accelerate the pace of transformation and development from mainly fuel vehicles to energy-saving vehicles and new energy.

 

Focusing on the mission of high-quality development, Dongfeng has completed the strategic layout of new energy brands, platforms and products during the transformation process, and has formed a full-category new energy brand pattern of "Mengshi" luxury, "Lantu" high-end and "Dongfeng" mainstream. At the same time, it launched four major technology brands: Dongfeng Quantum Architecture, Mach Power, Dongfeng Hydrogen Boat, and Dongfeng Yuexiang Intelligence, which represent Dongfeng's latest technological strength. It demonstrates the strong technological research and development strength behind Dongfeng Motors and is also a solid foundation for building a complete product matrix. 

 

Full-category New Energy Layout, Scale Effect Is Beginning To Appear

 

As a luxury electric off-road brand "privately customized" for off-road enthusiasts, Warriors owns the country's first luxury electric off-road architecture, Warriors M-TECH, which contains more than 450 patents and created the skateboard platform MORA, super power MEGA POWER, full off-road Terrain solution M-ATS has three firsts in China. The first product, the Warrior 917, has been officially launched and delivered, becoming the benchmark for electric off-road products.

 

The high-end smart electric brand Lantu is mainly aimed at the new backbone of society. Its products have achieved "three categories in three years". The sales of Lantu FREE, Lantu Dreamer, Lantu Chasing PHEV and other models that have been fully recognized by the market exceeded 5% last year. million units, an increase of 160% over the same period, not only achieving the annual sales target, but also becoming the leader in the market segment. At the same time, Lantu is also the fastest high-end new energy brand to go global. It has successively entered countries such as Norway, Finland, and Denmark, and is quickly favored by overseas markets.

 

The more mainstream Dongfeng brand is accelerating the pace of new energy transformation through more diversified products. For example, the first product of the mainstream technology electric brand Dongfeng Yipai, the Zhiya electric coupe eπ007, has started large orders, with orders exceeding 10,000 units in 15 hours. It will be officially launched on March 14, and at the same time, it will also bring us a brand new SUV product in the first half of the year; the first model launched by the national pure electric professional brand Dongfeng Nano, Nano 01, has sold more than 5,000 in the first month. It became a hit.

Behind the product brand layout is Dongfeng's heavy investment in the research and development of innovative technologies. Dongfeng's independent brand's technology investment increased by 10% year-on-year last year, and it further increased its efforts in new energy and technology research. It has obtained more than 1,930 key technologies in the core "three electricity" fields as well as smart cockpits, fuel cells and other fields. Through full digitalization and The highly scalable Dongfeng Quantum Architecture, the Mach Power brand covering all fields of power, the Dongfeng Hydrogen Boat, a full-stack hydrogen energy solution for low-carbon travel, and the Dongfeng Yuexiang Intelligence relying on AI intelligence and central computing platforms have accumulated four major technology brands. It has established a strong technical foundation in the era of new energy and intelligence, and will invest at least 50 billion in the three years after the "14th Five-Year Plan" to further control key core technologies and resources such as autonomous driving, control-by-wire chassis, next-generation power technology and electronic architecture. , accelerating the transformation of technological leap results into market applications.

So far, the scale effect has been reflected in Dongfeng Motor. From January to February this year, Dongfeng Company sold more than 420,000 vehicles, a year-on-year increase of 41.5%. Affected by the slow season of the automobile market during the Spring Festival holiday, the overall sales volume still maintained a positive trend. In the field of independent passenger vehicles, the company sold a total of 135,000 vehicles from January to February, a year-on-year increase of 107.2%. Among them, Dongfeng Passenger Cars sold a total of 29,000 units from January to February, a year-on-year increase of 100.9%; Dongfeng Lantu sold a total of 10,000 units from January to February, a year-on-year increase of 285%. In the field of commercial vehicles, a total of 79,000 vehicles were sold from January to February, a year-on-year increase of 23.9%. Dongfeng Nissan (Nissan, Infiniti, Venucia) sold a total of 109,000 vehicles from January to February, a year-on-year increase of 7.4%; Dongfeng Honda sold a total of 93,000 vehicles from January to February, a year-on-year increase of 49.9%.

 

Blooming Internally And Externally, Accelerating Overseas Breakthroughs

 

At this year's Two Sessions, Premier Li Qiang made a government work report, pointing out that in the past year, my country has made important progress in the construction of a modern industrial system, especially new energy vehicles, which accounted for more than 60% of the world's production and sales. In the past year, my country has deepened reform and expanded opening up, continued to improve the business environment, and introduced policies to support consumption of automobiles, home furnishings, electronic products, tourism, etc. The export of the "three new items" of electric vehicles, lithium batteries, and photovoltaic products increased by nearly 30%, especially New energy vehicles grew by 67.1% year-on-year, the fastest growth rate.

 

 

Dongfeng Motor has unswervingly promoted its international development strategy, continuously strengthened its international operation capabilities, and promoted the widespread application of technological breakthroughs in overseas markets. Its main models have accelerated their overseas deployment. From January to February 2024, Dongfeng Motor exported 32,000 vehicles. , internships increased by 21.5% year-on-year.

 

Among them, Dongfeng Fengshen has successfully opened up markets in South America and the Middle East. Dongfeng Fengshen Haoji, Yixuan and other models have been widely praised, and related products will gradually enter Oman, the United Arab Emirates and other countries; Dongfeng Lantu has successfully entered the markets of Norway, Finland, Denmark and other countries. The new Lantu Dreamer has launched sales in Europe, and Lantu Chasing Light has also made its debut in the European market; the Warrior 917 is undergoing overseas adaptability testing and has passed the Gulf Witness Certification Test, and is about to be launched; Dongfeng Liuzhou Automobile Co., Ltd. is in Munich, Germany Four new energy models debuted at the auto show, and pure electric new energy products were shipped overseas in large quantities for the first time.

 

At the same time, the Dongfeng commercial vehicle brand is also actively expanding into the international market. It has developed customized products based on different overseas market policies and regulations, environmental differences, segment characteristics and user needs, and its sales have achieved sales in Southeast Asia, Central Asia, Africa, America and other regional markets. Breakthrough growth has won good reputation in various markets.

In 2024, under the country's policy of comprehensively deepening reform and opening up and promoting self-reliance and self-reliance in high-level science and technology, Prime Minister Li Qiang emphasized the future development of the new energy automobile industry by promoting stable growth in consumption, encouraging and promoting the replacement of old consumer goods with new ones, and boosting the intelligent network connection of new products. Energy vehicles, electronic products and other bulk consumption, while consolidating and expanding the leading advantages in intelligent network-connected new energy vehicles and other industries, and cultivating emerging industries and future industries.

 

Dongfeng Motor has grasped the new mission and new positioning of state-owned central enterprises in the new era and new journey, and has carried out rolling updates on the "14th Five-Year Plan" and the "Three-Year Action for Transformation and Upgrading", with the theme of "Striving for the First and Being a Good National Team" as the theme, clearly Established the "position" and "potential" goals and tasks that match the national team.

 

This year, Dongfeng Motor has set an operating target of 3.2 million vehicles. In 2024 and 2025, it will launch 14 independent new energy passenger car models and 10 new energy commercial vehicle basic models. In 2024, it will achieve 100 new models of its main independent passenger car brands. % electrification, sales of new energy vehicles in 2025 will double that in 2022, and it will be the first among central enterprises to achieve sales of one million independent new energy vehicles. New energy vehicles, overseas exports and the aftermarket will become new and strong growth poles.

 

Not only that, at the Second Session of the 14th National People's Congress, Zhang Yuzhuo, director of the State-owned Assets Supervision and Administration Commission of the State Council, said in an interview that state-owned assets supervision should encourage enterprises to boldly innovate and break down some institutional obstacles that affect high-quality development. The three central automobile companies were Separate assessment of new energy vehicle business.

 

Due to the large initial investment in the deployment of new energy vehicles, if only the current profit is assessed, it will not be conducive to the company's full-speed development of new energy. The new policy can break this obstacle and assess the company's technology, market share, and future development. Dongfeng is still investing a lot of money and manpower in technology research and development at the critical stage of new energy transformation. This adjustment of relevant policies will undoubtedly be more conducive to Dongfeng's future development.

 

With the convening of the two sessions and the guidelines and policies of the government work report, the new energy automobile industry will still be one of the key tasks for my country to comprehensively promote the construction of a strong country in 2024. With Dongfeng's solid technology accumulation and strong market performance last year, we have reason to believe that in 2024, Dongfeng will continue to accelerate the completion of transformation breakthroughs and transform Dongfeng's established technological and product advantages into commodity advantages and market advantages, and provide us with Demonstrate Dongfeng's new development.

 

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